Among the many promotional products on the market, silicone wristbands have become one of the more popular options because of their usefulness. Also known as awareness bracelets, these small accessories have tremendous marketing potential. Companies and charity organisations across the country use them to raise awareness for their business or cause and as corporate giveaways or for fundraising.

However, you should learn how to make the most of these items for it’s the key to unlocking their marketing power.

Marketing Exposure

What makes silicone wristbands so useful for promoting a company or cause is that they are worn by people and kept on all day. Because of this, the person who wears the bracelet is constantly being reminded of the message that the band is promoting, be it a company or an idea.

In addition, since the person wears the bracelet out, everyone who sees it will also be reminded or made aware of the message on it. In the best case scenario, this will prompt a conversation about the bracelet and if it doesn’t, the meaning will still be flashed in the person’s mind for a moment. Either way, the promotion spreads wherever the person goes.

Getting Creative

The simplest and most effective way to use silicone wristbands is to give them away as promotional items, but they can have other uses too if you are creative. Some charities sell these wristbands to raise awareness and you can too. Even if you are a company, by selling these bands cheaply, you are bringing in a little extra money and raising company awareness.

If you get really creative, you can even use these bands in unique ways. For example, make the wristband the entry ticket into a sponsored event or offer multi-coloured ones to entice your target audience to get them in all shades or hues.

Banded Potential

Silicone wristbands make powerful marketing tools because they are taken around and shown to many people. In addition, they can be used in a variety of creative ways to make them even more powerful and make your company or organisation stand out from the others.

At ImagePak, we can customise wristbands and other promotional products that are sure to help your Perth business or organisation tremendously. To learn more about this process and how to order, call (08) 92444 111.