With the coming New Year and the holiday season, there are a lot of opportunities to show gratitude to your clients through gift giving, and your gratitude could translate to improved loyalty and customer engagement. Not only do these promotional gifts offer another opportunity to reach out to your clients, but it’s a great way to get your logo seen more often. Your efforts can also potentially bring you repeat clients for continued business in the coming year.

Promotional gifts are fun

No matter if you are using promotional wine bottle holders or travel items, finding a way to present your clients with a gift that they will use in the presence of others could potentially boost your business presence. If you know how your clients like to have fun, tailor your promotional items around those interests in order to reach a wide audience when they’re in use.

Promotional gifts can enhance holiday parties

When choosing holiday gifts, consider placing them inside promotional tote bags that could get used year round.

Tip: Keep in mind that if a corporate gift is very holiday focused, it’ll likely be put away for next year. But if it’s something they can use year round, such as a clock, day planner, or desk calendar, it’ll have more visibility. If you give gifts focused on a new year, your clients may come to look forward to that as an annual gift.

Customer gifts foster loyalty

Consider gifting promotional pens, key chains, desk sets, and notepads with each order, at each meeting, and/or at special employee events. Your website address and phone number will put you within your client’s reach at all times.

Tip: For those who have clients who have gone the distance with the company and have remained loyal for years, sometimes spending a bit more on an item is appropriate. Consider items such as fleece blankets, sweatshirts, knit caps, and gloves embellished with your company logo in addition to something that suits that client’s personality or interests.

It’s already been established that your clients already like doing business with you; otherwise they’d be working with other competitors by now. Using promotional gifts such as personalised coffee mugs, wine bottle holders, and travel bags help show your appreciation and this could go a long way. Little things mean a lot, especially if you’re already doing a good job of providing great products, services and customer experience.

Another tip for promotional gifts in 2013 and beyond

Keep a supply of gifts on-hand year-round because many can be suitable for gift-giving occasions throughout the year. You’ll also save money when buying in bulk.